An archive of our merchandise.


Every city speaks its own visual language. We created the #soSofia souvenirs — inspired by Sofia’s urban signage and the details that drive us crazy in love with our city. They combine genuine Cyrillic alphabet letters from past and present times, all borrowed from the current city landscape with some of the most emblematic landmarks and locations that are an important part of the contemporary life in our city.


Magnets illustrating the Bulgarian alphabet written with #soSofia typeface, "Love" and "With tram" visuals.


A magnet inspired by the old post stamps, illustrating some of Sofia's landmarks.

A tram stop sign magnet, a sign which can be seen everywhere around Sofia.