It is yet another way for Mastercard’s customers and partners to discover, experience, and get to know Sofia. A unique journey through aromas, aesthetics, experiences, and flavours inspired by Sofia, engaging the senses and presenting the city’s rich, multi-layered character.

The exclusive collection of Sofia souvenirs is part of the long-term efforts of Mastercard and #soSofia to showcase the city’s invaluable stories, as well as the distinctive small businesses and brands that have chosen to live and work in Sofia.