The Priceless Sofia souvenirs collection is developed by Mastercard and #soSofia as a prudently curated selection of the best Sofia city has to offer to its fans and guests.

It’s another way for Mastercard customers and partners to discover, feel and get to know Sofia. A unique journey through aromas, aesthetics, experiences and tastes inspired by Sofia, activating the senses and representing the multi-layered appearance of the city.

The exclusive collection of souvenirs from Sofia is part of Mastercard and #soSofia long-term efforts to present the priceless city stories and the distinctive small businesses and brands that have chosen to work for and in Sofia.