#soSofia speaks the language of the street. To develop the visual identity of the brand and our souvenirs, we looked at what surrounds us and the answer was more than obvious. The traces of Sofia’s many historical transformations create a unique charisma on the city’s streets – a typographic paradise and hell at the same time.

Some of these letters were created on purpose as advertising or propaganda. Others are taken from the work of unsuspecting street artists who have plastered the city with signs such as “Don’t Park!” and “Garage.”

The soSofia font is a creation process that you can join by using #soSofia on social media.