Launching is always a thought over subject. We decided start the project officially on the Day of Sofia, 17 of September 2015. We “attacked” the city streets with typographic posters with letters from the alphabet all around the downtown of the Bulgarian capital.

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As an open platform in which everyone can share with #soSofia on their social networks, what he thinks are the symbols of the city, we decided to ask the people of Sofia to help us with our logo.

We gave them the opportunity to gather the word Sofia with letters of our identity on a specially created for the occasion page of our website.

We did not see the logo as a single word, we saw it as a mechanism, so that we have 600+ variants of how the brand of the city should look – colorful and contrasting, such as we love our city.