The stories
of #soSofia
#soSofia is an independent platform that connects you with the most interesting sides of the city.
For the past 10 years#soSofia...
.. has been telling the stories behind Sofia’s iconic symbols, recommending the city’s best places, and strengthening the capital’s identity through events, campaigns and souvenirs.
In 2026, #soSofia is evolving — from telling the city’s stories to becoming your personal guide to Sofia.
#soSofia
in brief
Souvenirs
…and it all began with a yellow paving stone, a few letters, and a tram that came to life as #soSofia’s original souvenirs in 2016.
Events
And when there are so many iconic symbols, it naturally becomes a moment to share and celebrate the history of a place with more people.
Stories
In Sofia, history lurks around every corner. #soSofia shares fascinating stories about the city’s iconic symbols.
AI guide
And in 2026, it's time for #soSofia to get even closer to everyone-with the first Al guide to Sofia, a beloved companion for both residents and visitors of the city.
#soSofia
tells stories
For the past 10 years, #soSofia has been uncovering and collecting the city’s stories, then sharing them with locals and visitors alike — always with love for Sofia.
#soSofia
projects
These stories come to life through events, urban installations, info points and exhibitions that connect locals and visitors with Sofia’s character, stories and unexpected perspectives.
40 Years of the National Palace of Culture
#soSofia
the movie...
More than just a film about Sofia, it is a personal love letter to the city by Martin Grahovski and Petar Tuhchiev. Created with the support of Mastercard, the project tells and preserves Sofia’s stories, and the documentary was recognised at the Art&Tur festival in Portugal.
Take a piece of#soSofia with you...
Every city has its own language, mood and atmosphere. We created #soSofia’s souvenirs inspired by the small details found on Sofia’s streets today. They combine original letterforms from street signs, shopfronts and urban signage with contemporary illustrations of some of the city’s most iconic places.
